Individual Coaching for Independent Artists
We offer personalized coaching, from strategic consultations to customized 3- to 6-month coaching programs, adapted to the unique needs and aspirations of each artist, we offer the keys to transforming online presence into a magnetic platform of opportunity and authenticity.
What is Individual Artist Coaching?
Every independent artist with a passion and a message deserves a place at the summit of this highly competitive industry. With the rise in power of social networks, all artists have a chance to shine, but many struggle to understand their global role and how to monetize them.
Here with +212Hertz, we know that exceptional talent deserves more than just online visibility. Our personalized coaching offers a strategic and human approach to guiding artists at every stage of their journey, equipping them with the tools they need to become self-sufficient in managing their image, their audience, and their opportunities.
We coach independent artists through 1to1 Coaching Programs between 3 and 6 months.
Methods: 3-month plan for artists and music professionals
The Music Magnet Brand program's methodology is designed to guide artists and professionals step by step towards measurable growth. Here's a detailed 3-month (12-week) plan structured to maximize your impact.
3-Month Pack: Become a magnet for your fans and music opportunities!
Foundation & Branding (Weeks 1 to 3)
Objective: Create a strong, coherent brand identity.
Week 1 Analysis and definition of objectives
- Identify personal and professional goals (e.g. increase fan base, launch new album, single or EP)
- SWOT analysis (strengths, weaknesses, opportunities, threats).
- Defining the target audience (fans or ideal listeners).
Week 2 : Création de l’identité visuelle et de marque
- Draw up an artistic identity card (values, emotional tone).
- Definition of color palette, typography and visual styles.
Week 3: Setting up your digital structure
- Audit of your existing social networks.
- Optimizing profiles (bios, banners, links).
- Preparation of the first visuals aligned with the artist's image...
Content creation and social media strategy (Weeks 4 to 6)
Objective: Create and develop engaging content to establish a strong online presence.
Week 4 : Creating magnetic content
- Identify personal and professional goals (e.g. increase fan base, launch new album, single or EP)
- SWOT analysis (strengths, weaknesses, opportunities, threats).
- Defining the target audience (fans or ideal listeners).
Week 5 : Multi-channel strategy
- Content deployment on multiple platforms (Instagram, TikTok, LinkedIn).
- Experimentation with interactive forms (polls, Q&A, lives).
Week 6 : An off-the-beaten-path approach
- Exploring alternative channels to capture attention (forums, newsletters, collaborations).
- Creation of unique campaigns (challenges, competitions).
Engagement & Growth (Weeks 7 to 9)
Objective: Strengthen community ties and grow the fanbase.
Week 7 : Interaction with the Fanbase
- Implementation of engaging initiatives (Q&A, lives, personalized messages).
- Encouraging interaction via comments and DMs.
Week 8 : Collaboration campaigns
- Identify and approach strategic collaborations (artists, influencers, labels).
- Creation of cross-referenced content to reach new audiences.
Week 9 Analysis and adjustments
- KPI tracking (engagement, reach, conversions).
- Content and strategy adjustments based on performance.
Monetization & Scalability (Weeks 10 to 12)
Objective: Maximize revenue opportunities and plan for sustainable growth.
Week 10: Creating a professional landing page
- Development of a dedicated page to capture leads or sell your merch/services.
- Using AI tools to optimize the user experience.
Week 11: Launches and promotions
- Preparation and execution of a strategic launch (new single, merchandise, events).
- Promotion via targeted advertising on social networks.
Week 12: Future plans
- Development of a marketing plan for the next 3 months.
- A full review of successes and areas for improvement.
Methods: 6-Month Plan for artists and music professionals
The 6-Month Pack builds on the foundations established in the first 4 weeks, identical to the 3-Month Plan, and expands into more in-depth phases to achieve ambitious goals for growth, monetization and long-term readiness.
6-Month Package: A complete transformation for your music career (First 4 weeks: Same as 3-month plan).
Launch Strategic Foundations (Weeks 1 to 6)
Objective: Build a solid base for your artist image and develop an effective strategy.
Week 1 Initial analysis
- A strengths, weaknesses, opportunities, and threats (SWOT) evaluation.
- Identify target audience and key objectives.
Week 2 : Creating the Artist's visual identity
- Choosing a palette of colors, typography and graphic styles.
- Development of a visual identity adapted to your artistic universe.
Week 3: Optimizing Digital Platforms
- Audit and update social networking profiles.
- Design templates for publications (posts, stories).
Week 4: Strategy for captivating content
- Creation of an Editorial Calendar for the first 30 days.
- Production of engaging content, such as videos and interactive stories.
Week 5: Task automation
- Integration of tools to automate your emails, publications and reminders.
- Training in the use of tools such as Buffer or Metricool.
Week 6: Preparing future campaigns
- Developing teasers for upcoming projects.
- Create a strategy for collaborating with potential partners.
Building an Impactful Presence (Weeks 7 to 12)
Objective: Engage your audience and extend your reach across multiple platforms.
Week 7 : Diversification of content
- Creation of new forms: interactive videos, collaborations, engaging stories.
- Exploring inspiring stories to emotionally captivate your audience.
Week 8: Launching advertising campaigns
- Advertising set-up with a test budget.
- Analysis of results to adjust targeting and messages.
Week 9: Engaging with fans directly
- Organization of lives, polls, and Q&A sessions.
- Creation of newsletters or private groups to strengthen customer loyalty.
Week 10: Strategic Partnerships
- Implementation with identified partners of collaborative projects.
- Creation of cross-campaigns to maximize your audience reach.
Week 11: Immersive experiences
- Programming for collaborative playlists and interactive events.
- Start a new challenge to engage your community.
Week 12: Analysis and adjustments
- Follow-up on your publications' and campaigns' performance.
- Adjustment of strategies based on data collected.
Maximizing Income and Opportunity (Weeks 13 to 18)
Objective: Transform your online presence into an effective monetization tool.
Week 13: Development of monetizable products
- Merchandising design (T-shirts, posters, accessories).
- Launch of exclusive offers such as online training courses or masterclasses.
Week 14: Advertising campaign optimization
- Advanced advertising to maximize your (ROI) return on investment.
- Use advanced segmentation strategies.
Week 15: Launching a major project
- Management and promotion of a special event (single, album, showcase).
- Collaboration with partners to extend reach.
Week 16: Partnership reinforcement
- Long-term working relationships with key partners.
- Negotiation of new agreements or collaborations.
Week 17: Advanced Automation
- Integration of tools to automate fan and campaign management.
- Training for optimized use of automation tools.
Week 18: Creating a digital ecosystem
- Creation of a professional website or online store.
- SEO optimization to improve visibility and organic traffic.
Preparing for Sustainable Growth (Weeks 19 to 24)
Objective: Guarantee continuous progress and plan your artistic future.
Week 19: Organizing a key event
- Coordination of a virtual concert, showcase or major launch.
- Multi-channel promotion to reach a large, committed audience.
Week 20: Diversification of income
- Exploring new opportunities such as NFTs and crowdfunding.
- Creation of combined packages (music, merchandising, VIP experiences).
Week 21: Global performance analysis
- Evaluation of 6-month results (growth, revenue, commitment).
- Identification of areas for improvement.
Week 22: Tools and processes consolidation
- Completion of automated systems to simplify daily management.
- Adjust strategies to maximize performance.
Week 23: Strategic planning
- Development of a long-term vision for the next 12 months.
- Setting ambitious, measurable goals.
Week 24: Celebration and launch of the next chapter
- Highlighting success stories to your community.
- Planning next steps to maintain dynamic.
Nina Vandersmissen
Coach in Music Business, Social Media and Artist Promotion
Nina Vandersmissen is a well known music marketing expert, specializing in promoting independent artists and optimizing their online presence. With an unwavering passion for music and solid industry experience, Nina helps artists turn their talent into a thriving career through innovative branding and marketing strategies.
In the face of growing demand, +212Hertz expands its offering by creating a community hub where “independent musicians” can come together. This platform will enable artists to :
Connect with artists from around the world.
Find partners, producers, audiences, synchronization opportunities and bookers.
Expand their network mainly in Belgium, France, Spain, and the United States, without relying on algorithms and viral tricks.
Success stories and testimonials
Our artists benefit from increased visibility, new professional opportunities and a growing fan base. Their heartfelt testimonials reflect the transformative impact of our support, both professionally and personally.
@MethinMusicElectro Saxophone
Sacha, aka Methin, is a young electro-saxophone producer who aspires to make a living from his music. When we started out, he had no bookings, no branding and no idea how to showcase his potential on social media.
8 weeks later, Methin had already collected several bookings (which repaid more than the initial investment!), and we had built a unique and very clear brand around his personality. We have built a unique and very strong brand around his personality.
Today, he continues to earn money from his music through collaborations and bookings. He attracts, the connections he makes on social media, and he even enjoys having his own radio show.
@FromnowmusicProducer
talented Belgian DJ and producer, was finding it difficult to express his unique musical vision and stand out in the music industry. Before working with us, he felt lost and needed direction to promote his talent and his music in an authentic and powerful way.
The Initial Challenge When Yassin joined us, he was struggling to find a way to translate his musical identity into a coherent and attractive brand. His talent was undeniable, but he had difficulty attracting the attention of industry professionals and potential fans alike. He was desperate to connect with a wider audience and receive the recognition he deserved.
Over an 8-week period, we worked intensively with Yassin to create a strong, distinctive brand around his musical universe, inspired by the themes of waves and oceans.
Achievements and results
With this strategy, Yassin was able to get the call he'd been dreaming of with the PR team at The SeaCleaners, a renowned environmental organization. This was a major turning point, enabling him to link his income to an environmental cause, which not only strengthened his brand image, but also added a significant dimension to his musical career.
Today, Yassin works with international artists and has been spotted by music industry professionals in Los Angeles. His story is a perfect example of how a clever branding strategy and an authentic online presence can transform a music career.
@ViolettepourpremusicSinger
Violette Pourpre, an up-rising artist, recently shared her transformative experience as a result of our coaching. Her story is a living testimony to the positive impact that personalized coaching can have on self-confidence and stage performance.
Before starting her coaching with Nina, Violette Pourpre was a bit apprehensive about going on stage. She found difficulty in making a natural connection with her audience and feeling at ease during her live performances. Despite her talent and passion, she needed that element of confidence to captivate her audience and feel truly professional.
With the help of an intensive coaching programme, Violette overcame her fears and developed a more confident stage presence.
Achievements and results
As well as improving her confidence and stage skills, Violette feels more professional in her overall approach to her musical career. She has also announced the preparation of a short ‘real life’ behind-the-scenes and concert feature, demonstrating her commitment to sharing her journey and progress with her fans.
Our support has had a significant impact on Violette Pourpre's career. By helping her to feel more comfortable on stage and strengthening her bond with her audience, she was able to take a crucial step in her development as an artist.
Personalized support for each artist For an Adapted Evolution
Le suivi de l’artiste chez +212Hertz est bien plus qu’un simple suivi, c’est une immersion continue dans votre parcours musical, une collaboration engagée qui évolue au fil de votre carrière et de vos aspirations artistiques. Nous avons conçu cette démarche de suivi avec la conviction que chaque artiste est unique, avec des besoins et des objectifs spécifiques qui méritent une attention particulière. Nous avons créé une approche de suivi artistique qui se plie à votre identité musicale, évoluant au rythme de votre parcours créatif.
Our promise to you!
Develop a powerful online presence that attracts fans, secures bookings and facilitates successful collaborations. If your results fall short of expectations, we offer FREE coaching until you reach your goals. A professional guarantee to maximize your artistic success.
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- Target Precision
- Engaging advertising
- Adaptable strategies
- Cross-platform promotion
- Adaptable strategies
- Continuous Optimization